As graduation approaches, I’ve been reflecting on all I’ve accomplished these past four years. What stands out the most to me, hands down, was joining Grand Valley’s chapter of the Public Relations Student Society of America (GVPRSSA) as a sophomore.
Read MoreIf you’re an advertising professional looking to tap into a dynamic, fast-growing market, women’s sports should be at the top of your list. While once considered a niche market, women’s sports have rapidly expanded into a thriving market with high-value opportunities.
Read MoreThe final semester of college is a world that is hard to explain. You are trying so hard to keep up with a double life—one where you're a hard-working, involved student pursuing her dream job, and one where you're a social 21-year old cherishing her last moments with her friends.
Read MoreLike over 2.5 million people worldwide, I was immediately captivated by YouTuber and media personality Brittany Broski, first as a form of entertainment and then as a prime example of perfect PR. She isn’t a nepo baby, she doesn’t shy away from personal and raw storytelling, and she seems to be everywhere you turn. In today’s media market, her personal branding is what propelled her to stardom, and PR pros can learn a lot from her career path.
Read MoreMarketing, public relations, and advertising are all necessary for organizations to succeed and/or exist in the current advertising market. Organizations that do not have a plan for their efforts in these sectors moving forward will struggle to build awareness, increase audience interest, maintain sales or donations, and ultimately fail long-term.
Read MoreTransitioning from student to young professional is one of the most pivotal moments in life. It’s a shift that requires more than just acquiring new skills—it’s about adjusting your mindset, honing your habits, and altering your approach to everyday challenges.
Read MoreTwo and a half years ago, I attended my first Public Relations Student Society of America (PRSSA) meeting. As an intimidated underclassman, I sat in the back of the room, kept quiet, and minded my business. As I now wrap up my third year with Grand Valley’s amazing PRSSA chapter, I cannot recognize that shy sophomore, and I can’t help but feel sentimental while stepping aside from my role as the Social Media Director.
Read MoreThe last month of the winter semester offers a unique blend of fatigue, chaos, and optimism. For those graduating seniors, it may evoke feelings of nostalgia and sadness as you experience all of your college “lasts.” You’re so close to the finish line –yet still far enough away that it feels almost unreal. The weather is gloomy; your calendar is overflowing with deadlines; and your motivation seems to have vanished.
Read MoreInterviews can be intimidating, especially in public relations (PR) where communication means everything. PR is all about communication, problem solving, and relationship-building, and interviews are the perfect chance to show that you have what it takes. Whether you’re applying for an agency, corporate, or even a nonprofit PR role, you’ll need to prove that you can think on your feet and tell stories through strategic communication. This guide will walk you through how to do just that by preparing for your next PR interview.
Read MoreAs the school year creeps toward its end, I wanted to take some time to reflect on the public relations (PR) campaigns that have led the industry during this school year. Whether you realized it or not, there are a diverse range of campaigns that have made waves over the last several months.
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