Marketing, public relations, and advertising are all necessary for organizations to succeed and/or exist in the current advertising market. Organizations that do not have a plan for their efforts in these sectors moving forward will struggle to build awareness, increase audience interest, maintain sales or donations, and ultimately fail long-term.
Read MoreTransitioning from student to young professional is one of the most pivotal moments in life. It’s a shift that requires more than just acquiring new skills—it’s about adjusting your mindset, honing your habits, and altering your approach to everyday challenges.
Read MoreTwo and a half years ago, I attended my first Public Relations Student Society of America (PRSSA) meeting. As an intimidated underclassman, I sat in the back of the room, kept quiet, and minded my business. As I now wrap up my third year with Grand Valley’s amazing PRSSA chapter, I cannot recognize that shy sophomore, and I can’t help but feel sentimental while stepping aside from my role as the Social Media Director.
Read MoreThe last month of the winter semester offers a unique blend of fatigue, chaos, and optimism. For those graduating seniors, it may evoke feelings of nostalgia and sadness as you experience all of your college “lasts.” You’re so close to the finish line –yet still far enough away that it feels almost unreal. The weather is gloomy; your calendar is overflowing with deadlines; and your motivation seems to have vanished.
Read MoreInterviews can be intimidating, especially in public relations (PR) where communication means everything. PR is all about communication, problem solving, and relationship-building, and interviews are the perfect chance to show that you have what it takes. Whether you’re applying for an agency, corporate, or even a nonprofit PR role, you’ll need to prove that you can think on your feet and tell stories through strategic communication. This guide will walk you through how to do just that by preparing for your next PR interview.
Read MoreAs the school year creeps toward its end, I wanted to take some time to reflect on the public relations (PR) campaigns that have led the industry during this school year. Whether you realized it or not, there are a diverse range of campaigns that have made waves over the last several months.
Read MoreI remember watching Gilmore Girls in middle school and learning from Paris Geller how important it is not just to get good grades but also to be involved in different programs. This message stays true heading into the end of my senior year. I find myself looking back on the opportunities I have taken during my time at college.
Read MoreInternships are an essential stepping stone for students and emerging professionals, providing an opportunity to gain hands-on experience and expand your professional network. In 2024, I had the privilege of putting these opportunities into action as I joined The Right Place (RPI) as its marketing & communications intern.
Read MoreSaturday Night Live (SNL) is a powerhouse of late-night mass entertainment. With a compelling lineup of guest musicians, current actors, and unforgettable sketches, the show delivers unmatched energy to weekend television.
Read MoreSpring means the sun is shining once again after months of early sunsets, snowy weather, and negative temperatures. For college students, this time of year represents spring break, and for those living in a cold states like Michigan, it means a chance to escape to warm and sunny paradises like Cancun, Miami Beach, and Key West.
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