film and video — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Top 5 PR Campaigns From This Academic Year

As the school year creeps toward its end, I wanted to take some time to reflect on the public relations (PR) campaigns that have led the industry during this school year. Whether you realized it or not, there are a diverse range of campaigns that have made waves over the last several months.

GrandPRMarch 23, 2025pr campaign, advertising, marketing, sports marketing, sports, GVPRSSA, PRSSA, GVSU, gvsu student, social media, film and video

Wicked PR: How the 2024 Movie Created a Storm Before Ever Hitting Theaters

When you hear the word wicked in 2024, only one thing comes to mind: the highly anticipated Broadway adaptation musical starring Ariana Grande and Cynthia Erivo. With news of a film adaptation first announced in 2016, it has been a long road to see the iconic yellow brick road back on the big screen.

GrandPRJanuary 10, 2025musicaltheater, PR strategy, public relations strategy, public relations skills, PRSSA, GVPRSSA, gvsustudent, movie marketing, movies, film and video