film and video — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Wicked PR: How the 2024 Movie Created a Storm Before Ever Hitting Theaters

When you hear the word wicked in 2024, only one thing comes to mind: the highly anticipated Broadway adaptation musical starring Ariana Grande and Cynthia Erivo. With news of a film adaptation first announced in 2016, it has been a long road to see the iconic yellow brick road back on the big screen.

GrandPRJanuary 10, 2025musicaltheater, PR strategy, public relations strategy, public relations skills, PRSSA, GVPRSSA, gvsustudent, movie marketing, movies, film and video