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Posts tagged public relations skills

Goldfish vs Chilean Sea Bass

In a surprising and innovative move, Pepperidge Farm has rebranded its iconic “Snack that Smiles Back” Goldfish to Chilean Sea Bass for a limited time. The new and mature snack name was available from October 23 to October 30 on Chileanseabasscrackers.com. Customers were limited to two bags per purchase and could purchase them online.

GrandPRNovember 8, 2024brand identity, rebranding, public relations, publicity stunt, press, public relations strategy, gvprssa, public relations skills

Not Your Average Learning Experience: Unconventional Ways I've Learned PR Skills

Curating yourself as a PR professional can seem intimidating. You’re thrust into a world where a well-rounded skillset is the key to success— where a hard-earned mix of both hard and soft skills combine to create seemingly effortless relationships.

GrandPRJune 6, 2024PR skills, public relations skills, grand valley state university, GVPRSSA, PRSSA, Advertising and Public Relations, Unconventional Work Skills, Unconventional PR Skills, Networking, Networking Skills, GVSU