brand identity — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Goldfish vs Chilean Sea Bass

In a surprising and innovative move, Pepperidge Farm has rebranded its iconic “Snack that Smiles Back” Goldfish to Chilean Sea Bass for a limited time. The new and mature snack name was available from October 23 to October 30 on Chileanseabasscrackers.com. Customers were limited to two bags per purchase and could purchase them online.

GrandPRNovember 8, 2024brand identity, rebranding, public relations, publicity stunt, press, public relations strategy, gvprssa, public relations skills