As the school year creeps toward its end, I wanted to take some time to reflect on the public relations (PR) campaigns that have led the industry during this school year. Whether you realized it or not, there are a diverse range of campaigns that have made waves over the last several months.
Read MoreValentine’s Day is centered around love and friendship, yet is a holiday where corporations once again make a huge profit off consumers’ purchasing habits. With expectations perpetuated and maintained by society, consumerism and materialistic spending prevails. Valentine’s Day is celebrated annually on the fourteenth of February, accompanied with social pressures for couples to participate in a love-oriented holiday.
Read MoreDuring my second semester as a public relations student, with limited experience in even identifying a target audience, my internship with The David Brand placed a new challenge on my plate: media lists.
While my boss, David, handled client relations, seeking out contacts and establishing a conversation quickly became one of my primary responsibilities as an intern and junior account associate. Here’s the guide I developed to find the proper connection to pitch to:
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