GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America
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GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

The world of communications is ever-changing, and we’ve got thoughts, feelings, and questions about the professional world. The views expressed in our blogs belong to the individual author of the blog, not necessarily GrandPR as a whole. If you’re curious about our writers, you can find more information in the author bios.

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Transforming Public Perception: Strategies for Improving the Image of Inherently Divisive Brands
Transforming Public Perception: Strategies for Improving the Image of Inherently Divisive Brands

Learn effective PR strategies to improve the image of divisive brands like university parking services. Discover how transparency, open dialogue, social responsibility, and humor can reshape perceptions and build positive relationships.

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GrandPRMarch 25, 2025
Building Your PR Career: The Power of Personal Branding
Building Your PR Career: The Power of Personal Branding

Personal branding is a game-changer for PR students. Learn how personal branding can set you apart, build credibility, and open doors to future opportunities.

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GrandPRMarch 25, 2025
My Experience Attending the 2025 PRSSA Leadership Assembly
My Experience Attending the 2025 PRSSA Leadership Assembly

The 2025 PRSSA Leadership Assembly in Charlotte, NC gave me the chance to connect with other PRSSA members, hear from professionals, and learn more about the public relations industry. 

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GrandPRMarch 18, 2025
Duo’s Death: The Marketing Stunt That Shook Duolingo Fans
Duo’s Death: The Marketing Stunt That Shook Duolingo Fans

A snarky, green cartoon owl fakes its death and shocks the internet. Duolingo later announces Duo’s resurrection after users complete language lessons.

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GrandPRMarch 18, 2025
Memes as Marketing: Genius or Just a Fad?
Memes as Marketing: Genius or Just a Fad?

Are memes the future of marketing or just a passing trend? Dive into the chaotic world of meme marketing to see how brands are using humor to go viral and win over Gen Z, without getting canceled.

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GrandPRMarch 18, 2025
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