In August of 2023, I began my first semester at GVSU as a junior with a Writing major and an Advertising and Public Relations minor. In December of 2023, having only taken public relations courses in technology and research, I was offered an internship with The David Brand, a small PR firm based in Atlanta focusing primarily on the arts and entertainment industries.
Read MoreWith Thanksgiving next week, it is truly the season for showing gratitude. Customer appreciation is important for brands to further their relationship with their consumers. In the past, companies have attempted to foster these connections through rewards programs, 24-hour customer service, giveaways, and more. However, there are some brands that go above and beyond when thanking their customers.
Read MoreIt’s the most wonderful time of the year! With Halloween in the past and November underway, the holiday season has officially begun. With the early announcements of Black Friday’s best deals are released, everyone creates their dream gift list. These campaigns should be taken into account as it allows people to draw inspiration for people to determine what is on their own wishlist.
Read MoreIn a surprising and innovative move, Pepperidge Farm has rebranded its iconic “Snack that Smiles Back” Goldfish to Chilean Sea Bass for a limited time. The new and mature snack name was available from October 23 to October 30 on Chileanseabasscrackers.com. Customers were limited to two bags per purchase and could purchase them online.
Read MoreMany Public Relations (PR) students will go into a public relations agency as part of their career; however, working in such an industry is often so fast-paced that it becomes increasingly difficult to practice proper business acumen. Good PR practices typically mean conducting campaigns and projects in a way that is personalized to each client.
Read MoreThe holiday season is always overwhelming, regardless of whether you are a student cramming for end-of-semester exams or a professional looking to complete that last deliverable before the end of the period. It comes at the same time every year, right before Halloween, and it snowballs into constant thoughts about what the holidays will look like and if you will get everything done.
Read MoreFrom misguided tweets to company-wide scandals, public relations (PR) crises can greatly harm a company’s reputation. A single grave mistake can unleash years of backlash and negative outcomes to a company’s business objectives. However, each crisis teaches valuable lessons about prevention.
Read MoreIn a world where content constantly revolves around commerce, brand journalism can offer a refreshing shift: focusing on stories that connect with consumers rather than skyrocket sales. Brand journalism is defined as a public relations strategy that tells a story about a company that aligns with their values, creating an opportunity for better consumer-company relationships.
Read MoreDiversity, equity, and inclusion initiatives and policies have become commonplace at corporations across the United States. They help companies create inclusive and welcoming environments by ensuring that all voices and backgrounds are included at the table.
Read MoreThere is something so nerve-wracking, yet still so exciting, about post-grad life. Personally, I hate change. I love where I am. Whenever somebody mentions graduating, I get a stress rash across my chest and entirely shut down – it is not something I am comfortable with.
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