PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Breaking Into PR: How to Nail Your Next Interview

Interviews can be intimidating, especially in public relations (PR) where communication means everything. PR is all about communication, problem solving, and relationship-building, and interviews are the perfect chance to show that you have what it takes. Whether you’re applying for an agency, corporate, or even a nonprofit PR role, you’ll need to prove that you can think on your feet and tell stories through strategic communication. This guide will walk you through how to do just that by preparing for your next PR interview.

GrandPRMarch 23, 2025interview prep, interviewing, jobinterview, job search, PRSSA, GVPRSSA, GVSU, gvsu student

Top 5 PR Campaigns From This Academic Year

As the school year creeps toward its end, I wanted to take some time to reflect on the public relations (PR) campaigns that have led the industry during this school year. Whether you realized it or not, there are a diverse range of campaigns that have made waves over the last several months.

GrandPRMarch 23, 2025pr campaign, advertising, marketing, sports marketing, sports, GVPRSSA, PRSSA, GVSU, gvsu student, social media, film and video

Getting Involved in College: Why Join PRSSA

I remember watching Gilmore Girls in middle school and learning from Paris Geller how important it is not just to get good grades but also to be involved in different programs. This message stays true heading into the end of my senior year. I find myself looking back on the opportunities I have taken during my time at college.

GrandPRMarch 15, 2025GVPRSSA, PRSSA, campus life, campus events, professional development, GVSU, gvsu student, student involvement

The Impact of My Internship on My Professional Growth

Internships are an essential stepping stone for students and emerging professionals, providing an opportunity to gain hands-on experience and expand your professional network. In 2024, I had the privilege of putting these opportunities into action as I joined The Right Place (RPI) as its marketing & communications intern.

GrandPRMarch 15, 2025pr internship, internship, internship prep, growth, growth mindset, PRSSA, GVPRSSA, GVSU, PR strategy

The PR Power Behind Saturday Night Live

Saturday Night Live (SNL) is a powerhouse of late-night mass entertainment. With a compelling lineup of guest musicians, current actors, and unforgettable sketches, the show delivers unmatched energy to weekend television.

GrandPRMarch 15, 2025pr strategy, saturday night live, game shows, pr in media, comedy, prssa, gvprssa

Spring Break Vibes: How PR is Helping Tourism Ride the Wave of Vacation Season

Spring means the sun is shining once again after months of early sunsets, snowy weather, and negative temperatures. For college students, this time of year represents spring break, and for those living in a cold states like Michigan, it means a chance to escape to warm and sunny paradises like Cancun, Miami Beach, and Key West.

The Importance of Public Relations in American Politics

In many ways, a politician's success depends on their public relations team. From speeches to social media campaigns to cabinet picks to public policy, public relations, and integrated communications teams play a part in every step of the process.

GrandPRFebruary 21, 2025politics, political public relations, public relations, gvsu student, GVPRSSA

Ethics in Ads: The Super Bowl Special

The age-old question is this: Is public relations ethical? The answer has never been black and white—and as the industry continues to evolve, it finds itself faced with more variables, more polarization, and more diversity that ripens the complexity of ethical public relations.

GrandPRFebruary 21, 2025sports marketing, GVPRSSA, GVPRSSA E-Board, gvsu student, crisis communications

Valentine's Day: A Holiday for Love or Profit?

Valentine’s Day is centered around love and friendship, yet is a holiday where corporations once again make a huge profit off consumers’ purchasing habits. With expectations perpetuated and maintained by society, consumerism and materialistic spending prevails. Valentine’s Day is celebrated annually on the fourteenth of February, accompanied with social pressures for couples to participate in a love-oriented holiday.

A Perfect Match: Who to Know and How to Pitch

During my second semester as a public relations student, with limited experience in even identifying a target audience, my internship with The David Brand placed a new challenge on my plate: media lists.

While my boss, David, handled client relations, seeking out contacts and establishing a conversation quickly became one of my primary responsibilities as an intern and junior account associate. Here’s the guide I developed to find the proper connection to pitch to: