Posts tagged gvsu
'Tis the Season for PR Campaigns

It’s the most wonderful time of the year! With Halloween in the past and November underway, the holiday season has officially begun. With the early announcements of Black Friday’s best deals are released, everyone creates their dream gift list. These campaigns should be taken into account as it allows people to draw inspiration for people to determine what is on their own wishlist.

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Back to the Basics: Copy Editing as an Internship

“What’s the most important skill you need to be successful in the PR industry?” While networking with PR professionals and successful individuals in similar fields, I’ve definitely asked that question the most. As a student with an unclear career path, I figured that learning the most important skills early on would optimize my time for whatever direction I decide to take.

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Authenticity in Brand Messaging Before, After, and During Pride Month

Pride Month is here! Now comes that time of year when the logos of most brands’ social media accounts turn into a rainbow-field version, “ally” is tacked on to the end of bios, and Canva templates are used as a throwaway attempt to promote their “pride.” Queer people deserve better. It’s as simple as that.

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