In August of 2023, I began my first semester at GVSU as a junior with a Writing major and an Advertising and Public Relations minor. In December of 2023, having only taken public relations courses in technology and research, I was offered an internship with The David Brand, a small PR firm based in Atlanta focusing primarily on the arts and entertainment industries.
Read MoreWith Thanksgiving next week, it is truly the season for showing gratitude. Customer appreciation is important for brands to further their relationship with their consumers. In the past, companies have attempted to foster these connections through rewards programs, 24-hour customer service, giveaways, and more. However, there are some brands that go above and beyond when thanking their customers.
Read MoreThe holiday season is always overwhelming, regardless of whether you are a student cramming for end-of-semester exams or a professional looking to complete that last deliverable before the end of the period. It comes at the same time every year, right before Halloween, and it snowballs into constant thoughts about what the holidays will look like and if you will get everything done.
Read MoreFrom misguided tweets to company-wide scandals, public relations (PR) crises can greatly harm a company’s reputation. A single grave mistake can unleash years of backlash and negative outcomes to a company’s business objectives. However, each crisis teaches valuable lessons about prevention.
Read MoreIn a world where content constantly revolves around commerce, brand journalism can offer a refreshing shift: focusing on stories that connect with consumers rather than skyrocket sales. Brand journalism is defined as a public relations strategy that tells a story about a company that aligns with their values, creating an opportunity for better consumer-company relationships.
Read MoreDiversity, equity, and inclusion initiatives and policies have become commonplace at corporations across the United States. They help companies create inclusive and welcoming environments by ensuring that all voices and backgrounds are included at the table.
Read MoreThere is something so nerve-wracking, yet still so exciting, about post-grad life. Personally, I hate change. I love where I am. Whenever somebody mentions graduating, I get a stress rash across my chest and entirely shut down – it is not something I am comfortable with.
Read MorePublic relations as portrayed in the media has some wildly different ideas about what it means to be a professional in the field. My first introduction to public relations was — like any teenage girl — through my favorite movie, Valentine’s Day.
Read MoreAs Advertising and Public Relations students, we are constantly challenged to create, create, and create some more. But when it comes to assignments, papers, social media posts, blogs, and more, sometimes we just hit a creative block. This blog will provide you with some tips to keep and manage your creative spark!
Read MoreAs college students, we are told many things. We are told to make it to class on time. We are told to eat well. We are told to complete all our homework and turn it all in before the deadline. We are told to put ourselves out there and participate in extracurricular activities.
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