In many ways, a politician's success depends on their public relations team. From speeches to social media campaigns to cabinet picks to public policy, public relations, and integrated communications teams play a part in every step of the process.
Read MoreThe age-old question is this: Is public relations ethical? The answer has never been black and white—and as the industry continues to evolve, it finds itself faced with more variables, more polarization, and more diversity that ripens the complexity of ethical public relations.
Read MoreAs a lifelong Detroit Lions fan, I can say with great certainty that this year’s Super Bowl is one I wouldn’t mind not tuning in for. This National Football League (NFL) season showed great promise for teams like the Lions, Ravens, Bills, and more. I was hopeful that this would be our year—the first Lions Super Bowl appearance in franchise history. But, I digress.
Read MoreThe social media landscape is constantly evolving; when a new platform emerges, social media specialists and marketers must stay informed. Bluesky Social is a decentralized, short-form content, social media platform that has been gaining popularity recently and has now amassed more than 30 million users.
Read MoreInternships are often described as "a bridge between classroom theory and real-world practice," and my experience at SpartanNash truly lived up to that—and much more. I began my internship last May, diving into a variety of exciting projects that not only challenged me but also allowed me to grow and gain hands-on experience in a fast-paced corporate environment.
Read MoreAccording to the National Center for Education Statistics (NCES), about 80% of college students change their major at least once during their undergraduate career, with 1 in 10 students making the switch more than once. I was part of that statistic during my first three semesters at GVSU, I changed my major from marketing to education and then finally to advertising and public relations, with an emphasis in PR.
Read MoreThe iconic Dolly Parton song that trended on TikTok has lyrics that say, “working 9 to 5 what a way to make a living” which resonates with everyone. In my past work experiences, I never really paid attention to what a nine-to-five could entail.
Read MoreIn just two days, TikTok could be banned in the United States. Due to national data security concerns, President Biden signed legislation into law that gives TikTok’s owner, ByteDance, until January 19th to divest from the social media app.
Read MoreIf someone had told me four years ago that getting involved on campus is one of the most important things you can do to better yourself as a student, I would have most likely moved on. Coming into college is scary and confusing. A lot of people just want to focus on this major life adjustment rather than taking action now to set themselves up for something later.
Read MoreWhen you hear the word wicked in 2024, only one thing comes to mind: the highly anticipated Broadway adaptation musical starring Ariana Grande and Cynthia Erivo. With news of a film adaptation first announced in 2016, it has been a long road to see the iconic yellow brick road back on the big screen.
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