GVSU — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Brand Journalism: Spotlighting Stories over Sales

In a world where content constantly revolves around commerce, brand journalism can offer a refreshing shift: focusing on stories that connect with consumers rather than skyrocket sales. Brand journalism is defined as a public relations strategy that tells a story about a company that aligns with their values, creating an opportunity for better consumer-company relationships.

GrandPROctober 18, 2024brandjournalism, journalism, sales, storytelling, GVPRSSA, GVSU, public relations, B2C

Prioritizing Self-Care at School

As college students, we are told many things. We are told to make it to class on time. We are told to eat well. We are told to complete all our homework and turn it all in before the deadline. We are told to put ourselves out there and participate in extracurricular activities.

GrandPRSeptember 6, 2024stress, stress management, anxiety, stress and anxiety, GVPRSSA, GVPRSSA E-Board, GVSU, Time management

What the "Experience" Portion of My Resume Really Says

Entering the workforce feels a lot like dropping a child into a pool; you either sink, float, or swim. The most challenging part is learning how to get from that original splash to a deep-end dive. There are so many factors that impact how you swim, and learning those feels a lot like learning the different aspects to become successful in your job.

Not Your Average Learning Experience: Unconventional Ways I've Learned PR Skills

Curating yourself as a PR professional can seem intimidating. You’re thrust into a world where a well-rounded skillset is the key to success— where a hard-earned mix of both hard and soft skills combine to create seemingly effortless relationships.