Like over 2.5 million people worldwide, I was immediately captivated by YouTuber and media personality Brittany Broski, first as a form of entertainment and then as a prime example of perfect PR. She isn’t a nepo baby, she doesn’t shy away from personal and raw storytelling, and she seems to be everywhere you turn. In today’s media market, her personal branding is what propelled her to stardom, and PR pros can learn a lot from her career path.
Read MoreMarketing, public relations, and advertising are all necessary for organizations to succeed and/or exist in the current advertising market. Organizations that do not have a plan for their efforts in these sectors moving forward will struggle to build awareness, increase audience interest, maintain sales or donations, and ultimately fail long-term.
Read MoreTwo and a half years ago, I attended my first Public Relations Student Society of America (PRSSA) meeting. As an intimidated underclassman, I sat in the back of the room, kept quiet, and minded my business. As I now wrap up my third year with Grand Valley’s amazing PRSSA chapter, I cannot recognize that shy sophomore, and I can’t help but feel sentimental while stepping aside from my role as the Social Media Director.
Read MoreThe last month of the winter semester offers a unique blend of fatigue, chaos, and optimism. For those graduating seniors, it may evoke feelings of nostalgia and sadness as you experience all of your college “lasts.” You’re so close to the finish line –yet still far enough away that it feels almost unreal. The weather is gloomy; your calendar is overflowing with deadlines; and your motivation seems to have vanished.
Read MoreInterviews can be intimidating, especially in public relations (PR) where communication means everything. PR is all about communication, problem solving, and relationship-building, and interviews are the perfect chance to show that you have what it takes. Whether you’re applying for an agency, corporate, or even a nonprofit PR role, you’ll need to prove that you can think on your feet and tell stories through strategic communication. This guide will walk you through how to do just that by preparing for your next PR interview.
Read MoreAs the school year creeps toward its end, I wanted to take some time to reflect on the public relations (PR) campaigns that have led the industry during this school year. Whether you realized it or not, there are a diverse range of campaigns that have made waves over the last several months.
Read MoreI remember watching Gilmore Girls in middle school and learning from Paris Geller how important it is not just to get good grades but also to be involved in different programs. This message stays true heading into the end of my senior year. I find myself looking back on the opportunities I have taken during my time at college.
Read MoreInternships are an essential stepping stone for students and emerging professionals, providing an opportunity to gain hands-on experience and expand your professional network. In 2024, I had the privilege of putting these opportunities into action as I joined The Right Place (RPI) as its marketing & communications intern.
Read MoreValentine’s Day is centered around love and friendship, yet is a holiday where corporations once again make a huge profit off consumers’ purchasing habits. With expectations perpetuated and maintained by society, consumerism and materialistic spending prevails. Valentine’s Day is celebrated annually on the fourteenth of February, accompanied with social pressures for couples to participate in a love-oriented holiday.
Read MoreThe social media landscape is constantly evolving; when a new platform emerges, social media specialists and marketers must stay informed. Bluesky Social is a decentralized, short-form content, social media platform that has been gaining popularity recently and has now amassed more than 30 million users.
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