Posts tagged GVSU
Valentine's Day: A Holiday for Love or Profit?

Valentine’s Day is centered around love and friendship, yet is a holiday where corporations once again make a huge profit off consumers’ purchasing habits. With expectations perpetuated and maintained by society, consumerism and materialistic spending prevails. Valentine’s Day is celebrated annually on the fourteenth of February, accompanied with social pressures for couples to participate in a love-oriented holiday.

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What Communication Professionals Need to Understand About Bluesky

The social media landscape is constantly evolving; when a new platform emerges, social media specialists and marketers must stay informed. Bluesky Social is a decentralized, short-form content, social media platform that has been gaining popularity recently and has now amassed more than 30 million users.

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Why PR is the Hidden Gem of Majors in the Catalog

According to the National Center for Education Statistics (NCES), about 80% of college students change their major at least once during their undergraduate career, with 1 in 10 students making the switch more than once. I was part of that statistic during my first three semesters at GVSU, I  changed my major from marketing to education and then finally to advertising and public relations, with an emphasis in PR.

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Learning "Backwards:" Education Through Experience

In August of 2023, I began my first semester at GVSU as a junior with a Writing major and an Advertising and Public Relations minor. In December of 2023, having only taken public relations courses in technology and research, I was offered an internship with The David Brand, a small PR firm based in Atlanta focusing primarily on the arts and entertainment industries.

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How Gratitude Strengthens Your Brand's Reputation

With Thanksgiving next week, it is truly the season for showing gratitude. Customer appreciation is important for brands to further their relationship with their consumers. In the past, companies have attempted to foster these connections through rewards programs, 24-hour customer service, giveaways, and more. However, there are some brands that go above and beyond when thanking their customers. 

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Brand Journalism: Spotlighting Stories over Sales

In a world where content constantly revolves around commerce, brand journalism can offer a refreshing shift: focusing on stories that connect with consumers rather than skyrocket sales. Brand journalism is defined as a public relations strategy that tells a story about a company that aligns with their values, creating an opportunity for better consumer-company relationships.

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What the "Experience" Portion of My Resume Really Says

Entering the workforce feels a lot like dropping a child into a pool; you either sink, float, or swim. The most challenging part is learning how to get from that original splash to a deep-end dive. There are so many factors that impact how you swim, and learning those feels a lot like learning the different aspects to become successful in your job. 

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Not Your Average Learning Experience: Unconventional Ways I've Learned PR Skills

Curating yourself as a PR professional can seem intimidating. You’re thrust into a world where a well-rounded skillset is the key to success— where a hard-earned mix of both hard and soft skills combine to create seemingly effortless relationships.

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