Two and a half years ago, I attended my first Public Relations Student Society of America (PRSSA) meeting. As an intimidated underclassman, I sat in the back of the room, kept quiet, and minded my business. As I now wrap up my third year with Grand Valley’s amazing PRSSA chapter, I cannot recognize that shy sophomore, and I can’t help but feel sentimental while stepping aside from my role as the Social Media Director.
Read MoreInterviews can be intimidating, especially in public relations (PR) where communication means everything. PR is all about communication, problem solving, and relationship-building, and interviews are the perfect chance to show that you have what it takes. Whether you’re applying for an agency, corporate, or even a nonprofit PR role, you’ll need to prove that you can think on your feet and tell stories through strategic communication. This guide will walk you through how to do just that by preparing for your next PR interview.
Read MoreAs the school year creeps toward its end, I wanted to take some time to reflect on the public relations (PR) campaigns that have led the industry during this school year. Whether you realized it or not, there are a diverse range of campaigns that have made waves over the last several months.
Read MoreI remember watching Gilmore Girls in middle school and learning from Paris Geller how important it is not just to get good grades but also to be involved in different programs. This message stays true heading into the end of my senior year. I find myself looking back on the opportunities I have taken during my time at college.
Read MoreSpring means the sun is shining once again after months of early sunsets, snowy weather, and negative temperatures. For college students, this time of year represents spring break, and for those living in a cold states like Michigan, it means a chance to escape to warm and sunny paradises like Cancun, Miami Beach, and Key West.
Read MoreIn many ways, a politician's success depends on their public relations team. From speeches to social media campaigns to cabinet picks to public policy, public relations, and integrated communications teams play a part in every step of the process.
Read MoreThe age-old question is this: Is public relations ethical? The answer has never been black and white—and as the industry continues to evolve, it finds itself faced with more variables, more polarization, and more diversity that ripens the complexity of ethical public relations.
Read MoreValentine’s Day is centered around love and friendship, yet is a holiday where corporations once again make a huge profit off consumers’ purchasing habits. With expectations perpetuated and maintained by society, consumerism and materialistic spending prevails. Valentine’s Day is celebrated annually on the fourteenth of February, accompanied with social pressures for couples to participate in a love-oriented holiday.
Read MoreDuring my second semester as a public relations student, with limited experience in even identifying a target audience, my internship with The David Brand placed a new challenge on my plate: media lists.
While my boss, David, handled client relations, seeking out contacts and establishing a conversation quickly became one of my primary responsibilities as an intern and junior account associate. Here’s the guide I developed to find the proper connection to pitch to:
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