The age-old question is this: Is public relations ethical? The answer has never been black and white—and as the industry continues to evolve, it finds itself faced with more variables, more polarization, and more diversity that ripens the complexity of ethical public relations.
Read MoreIn just two days, TikTok could be banned in the United States. Due to national data security concerns, President Biden signed legislation into law that gives TikTok’s owner, ByteDance, until January 19th to divest from the social media app.
Read MoreFrom misguided tweets to company-wide scandals, public relations (PR) crises can greatly harm a company’s reputation. A single grave mistake can unleash years of backlash and negative outcomes to a company’s business objectives. However, each crisis teaches valuable lessons about prevention.
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