The age-old question is this: Is public relations ethical? The answer has never been black and white—and as the industry continues to evolve, it finds itself faced with more variables, more polarization, and more diversity that ripens the complexity of ethical public relations.
Read MoreAccording to the National Center for Education Statistics (NCES), about 80% of college students change their major at least once during their undergraduate career, with 1 in 10 students making the switch more than once. I was part of that statistic during my first three semesters at GVSU, I changed my major from marketing to education and then finally to advertising and public relations, with an emphasis in PR.
Read MoreIt’s the most wonderful time of the year! With Halloween in the past and November underway, the holiday season has officially begun. With the early announcements of Black Friday’s best deals are released, everyone creates their dream gift list. These campaigns should be taken into account as it allows people to draw inspiration for people to determine what is on their own wishlist.
Read MoreAs college students, we are told many things. We are told to make it to class on time. We are told to eat well. We are told to complete all our homework and turn it all in before the deadline. We are told to put ourselves out there and participate in extracurricular activities.
Read MoreAs an advertising and public relations student at Grand Valley State University, you are required to have at least one internship to graduate. As the anxious go-getter I am, I secured three internships before my senior year.
Read MoreIntern season is in full swing here in Grand Rapids, and I couldn't be more excited to be part of the action. As offices buzz with the energy of ambitious young adults eager to apply their skills, there's a palpable blend of enthusiasm and nervous anticipation as we navigate our new roles, striving to make meaningful contributions to our teams.
Read MoreAs a child, the words “summer vacation” promised endless days of freedom and adventure. The countdown to the last school bell felt like a liberation from the everyday routine of classrooms and homework, stepping into a world where it seemed like there was endless time to explore and enjoy the warm air. But as we grow up, the golden allure of summer vacation fades into the reality of adulthood.
Read MoreI’ve learned a lot this year. Within the classroom, with class projects. Outside the classroom, with extracurricular activities like GrandPR our student-run PR firm on campus, PR Hangover, our student-run Podcast, and of course, Public Relations Student Society of America (PRSSA).
Read MoreWe often hear about the top PR firm globally, Edelman, being the one that's considered the best. The talk about the great things and incredible people associated with it is not just talk – it's true. I recently chatted with my new mentor, Damarayn Benton, a recent Assistant Account Executive at Edelman Hire.
Read MoreWhen it comes to knowing your info about public relations, textbooks can only take you so far. While textbooks and time spent in the classroom can teach many valuable skills such as how to write a press release, plan a campaign, and evaluate strategies and tactics, soft skills are not found buried beneath pages of text.
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