public relations strategy — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Goldfish vs Chilean Sea Bass

In a surprising and innovative move, Pepperidge Farm has rebranded its iconic “Snack that Smiles Back” Goldfish to Chilean Sea Bass for a limited time. The new and mature snack name was available from October 23 to October 30 on Chileanseabasscrackers.com. Customers were limited to two bags per purchase and could purchase them online.

GrandPRNovember 8, 2024brand identity, rebranding, public relations, publicity stunt, press, public relations strategy, gvprssa, public relations skills

Business Acumen in PR: How to Get to Know Clients in a Fast-Paced Agency

Many Public Relations (PR) students will go into a public relations agency as part of their career; however, working in such an industry is often so fast-paced that it becomes increasingly difficult to practice proper business acumen. Good PR practices typically mean conducting campaigns and projects in a way that is personalized to each client.

GrandPRNovember 8, 2024Business acumen, public relations, client management, management, project management, relationship building, public relations strategy, client focused pr practices, professional development, pr skills