Like over 2.5 million people worldwide, I was immediately captivated by YouTuber and media personality Brittany Broski, first as a form of entertainment and then as a prime example of perfect PR. She isn’t a nepo baby, she doesn’t shy away from personal and raw storytelling, and she seems to be everywhere you turn. In today’s media market, her personal branding is what propelled her to stardom, and PR pros can learn a lot from her career path.
Read MoreMarketing, public relations, and advertising are all necessary for organizations to succeed and/or exist in the current advertising market. Organizations that do not have a plan for their efforts in these sectors moving forward will struggle to build awareness, increase audience interest, maintain sales or donations, and ultimately fail long-term.
Read MoreSpring means the sun is shining once again after months of early sunsets, snowy weather, and negative temperatures. For college students, this time of year represents spring break, and for those living in a cold states like Michigan, it means a chance to escape to warm and sunny paradises like Cancun, Miami Beach, and Key West.
Read MoreValentine’s Day is centered around love and friendship, yet is a holiday where corporations once again make a huge profit off consumers’ purchasing habits. With expectations perpetuated and maintained by society, consumerism and materialistic spending prevails. Valentine’s Day is celebrated annually on the fourteenth of February, accompanied with social pressures for couples to participate in a love-oriented holiday.
Read MoreDuring my second semester as a public relations student, with limited experience in even identifying a target audience, my internship with The David Brand placed a new challenge on my plate: media lists.
While my boss, David, handled client relations, seeking out contacts and establishing a conversation quickly became one of my primary responsibilities as an intern and junior account associate. Here’s the guide I developed to find the proper connection to pitch to:
Read MoreAs a lifelong Detroit Lions fan, I can say with great certainty that this year’s Super Bowl is one I wouldn’t mind not tuning in for. This National Football League (NFL) season showed great promise for teams like the Lions, Ravens, Bills, and more. I was hopeful that this would be our year—the first Lions Super Bowl appearance in franchise history. But, I digress.
Read MoreThe social media landscape is constantly evolving; when a new platform emerges, social media specialists and marketers must stay informed. Bluesky Social is a decentralized, short-form content, social media platform that has been gaining popularity recently and has now amassed more than 30 million users.
Read MoreAccording to the National Center for Education Statistics (NCES), about 80% of college students change their major at least once during their undergraduate career, with 1 in 10 students making the switch more than once. I was part of that statistic during my first three semesters at GVSU, I changed my major from marketing to education and then finally to advertising and public relations, with an emphasis in PR.
Read MoreWhen you hear the word wicked in 2024, only one thing comes to mind: the highly anticipated Broadway adaptation musical starring Ariana Grande and Cynthia Erivo. With news of a film adaptation first announced in 2016, it has been a long road to see the iconic yellow brick road back on the big screen.
Read MoreWith Thanksgiving next week, it is truly the season for showing gratitude. Customer appreciation is important for brands to further their relationship with their consumers. In the past, companies have attempted to foster these connections through rewards programs, 24-hour customer service, giveaways, and more. However, there are some brands that go above and beyond when thanking their customers.
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