public relations strategy — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

How Gratitude Strengthens Your Brand's Reputation

With Thanksgiving next week, it is truly the season for showing gratitude. Customer appreciation is important for brands to further their relationship with their consumers. In the past, companies have attempted to foster these connections through rewards programs, 24-hour customer service, giveaways, and more. However, there are some brands that go above and beyond when thanking their customers.

Goldfish vs Chilean Sea Bass

In a surprising and innovative move, Pepperidge Farm has rebranded its iconic “Snack that Smiles Back” Goldfish to Chilean Sea Bass for a limited time. The new and mature snack name was available from October 23 to October 30 on Chileanseabasscrackers.com. Customers were limited to two bags per purchase and could purchase them online.

Business Acumen in PR: How to Get to Know Clients in a Fast-Paced Agency

Many Public Relations (PR) students will go into a public relations agency as part of their career; however, working in such an industry is often so fast-paced that it becomes increasingly difficult to practice proper business acumen. Good PR practices typically mean conducting campaigns and projects in a way that is personalized to each client.