brandjournalism — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

How Gratitude Strengthens Your Brand's Reputation

With Thanksgiving next week, it is truly the season for showing gratitude. Customer appreciation is important for brands to further their relationship with their consumers. In the past, companies have attempted to foster these connections through rewards programs, 24-hour customer service, giveaways, and more. However, there are some brands that go above and beyond when thanking their customers.

GrandPRNovember 22, 2024brand identity, gratitude, brandjournalism, customer appreciation, holiday campaigns, GVPRSSA, GVSU, public relations, public relations strategy

Brand Journalism: Spotlighting Stories over Sales

In a world where content constantly revolves around commerce, brand journalism can offer a refreshing shift: focusing on stories that connect with consumers rather than skyrocket sales. Brand journalism is defined as a public relations strategy that tells a story about a company that aligns with their values, creating an opportunity for better consumer-company relationships.

GrandPROctober 18, 2024brandjournalism, journalism, sales, storytelling, GVPRSSA, GVSU, public relations, B2C