Posts tagged public relations
Goldfish vs Chilean Sea Bass

In a surprising and innovative move, Pepperidge Farm has rebranded its iconic “Snack that Smiles Back” Goldfish to Chilean Sea Bass for a limited time. The new and mature snack name was available from October 23 to October 30 on Chileanseabasscrackers.com. Customers were limited to two bags per purchase and could purchase them online. 

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Business Acumen in PR: How to Get to Know Clients in a Fast-Paced Agency

Many Public Relations (PR) students will go into a public relations agency as part of their career; however, working in such an industry is often so fast-paced that it becomes increasingly difficult to practice proper business acumen. Good PR practices typically mean conducting campaigns and projects in a way that is personalized to each client.

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Say Hello to Holiday Burnout Season

The holiday season is always overwhelming, regardless of whether you are a student cramming for end-of-semester exams or a professional looking to complete that last deliverable before the end of the period. It comes at the same time every year, right before Halloween, and it snowballs into constant thoughts about what the holidays will look like and if you will get everything done.

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Brand Journalism: Spotlighting Stories over Sales

In a world where content constantly revolves around commerce, brand journalism can offer a refreshing shift: focusing on stories that connect with consumers rather than skyrocket sales. Brand journalism is defined as a public relations strategy that tells a story about a company that aligns with their values, creating an opportunity for better consumer-company relationships.

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What the "Experience" Portion of My Resume Really Says

Entering the workforce feels a lot like dropping a child into a pool; you either sink, float, or swim. The most challenging part is learning how to get from that original splash to a deep-end dive. There are so many factors that impact how you swim, and learning those feels a lot like learning the different aspects to become successful in your job. 

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