With Thanksgiving next week, it is truly the season for showing gratitude. Customer appreciation is important for brands to further their relationship with their consumers. In the past, companies have attempted to foster these connections through rewards programs, 24-hour customer service, giveaways, and more. However, there are some brands that go above and beyond when thanking their customers.
Read MoreIn a surprising and innovative move, Pepperidge Farm has rebranded its iconic “Snack that Smiles Back” Goldfish to Chilean Sea Bass for a limited time. The new and mature snack name was available from October 23 to October 30 on Chileanseabasscrackers.com. Customers were limited to two bags per purchase and could purchase them online.
Read MoreMany Public Relations (PR) students will go into a public relations agency as part of their career; however, working in such an industry is often so fast-paced that it becomes increasingly difficult to practice proper business acumen. Good PR practices typically mean conducting campaigns and projects in a way that is personalized to each client.
Read MoreThe holiday season is always overwhelming, regardless of whether you are a student cramming for end-of-semester exams or a professional looking to complete that last deliverable before the end of the period. It comes at the same time every year, right before Halloween, and it snowballs into constant thoughts about what the holidays will look like and if you will get everything done.
Read MoreIn a world where content constantly revolves around commerce, brand journalism can offer a refreshing shift: focusing on stories that connect with consumers rather than skyrocket sales. Brand journalism is defined as a public relations strategy that tells a story about a company that aligns with their values, creating an opportunity for better consumer-company relationships.
Read MoreDiversity, equity, and inclusion initiatives and policies have become commonplace at corporations across the United States. They help companies create inclusive and welcoming environments by ensuring that all voices and backgrounds are included at the table.
Read MoreEntering the workforce feels a lot like dropping a child into a pool; you either sink, float, or swim. The most challenging part is learning how to get from that original splash to a deep-end dive. There are so many factors that impact how you swim, and learning those feels a lot like learning the different aspects to become successful in your job.
Read MoreOne of the most common pieces of advice I've received from professionals is the importance of networking and honing your elevator pitch. While authenticity and recognizing your expertise "are important, the "show, don't tell" golden rule can go a long way." can go a long way.
Read MoreA blog about building your network by perfecting your elevator pitch, how to play the student card, and how to make the most of student organizations
Read MoreNetworking… Yikes. An essential part of a career in Advertising, Public Relations, Communication, and frankly every career ever. Why do we have to network? Creating professional relationships is a huge career plus! You never know who can open a door for you in the future, or what may be in store for you.
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