Posts tagged grand valley state university
A Perfect Match: Who to Know and How to Pitch

During my second semester as a public relations student, with limited experience in even identifying a target audience, my internship with The David Brand placed a new challenge on my plate: media lists.

While my boss, David, handled client relations, seeking out contacts and establishing a conversation quickly became one of my primary responsibilities as an intern and junior account associate. Here’s the guide I developed to find the proper connection to pitch to:

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Not Your Average Learning Experience: Unconventional Ways I've Learned PR Skills

Curating yourself as a PR professional can seem intimidating. You’re thrust into a world where a well-rounded skillset is the key to success— where a hard-earned mix of both hard and soft skills combine to create seemingly effortless relationships.

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