Two and a half years ago, I attended my first Public Relations Student Society of America (PRSSA) meeting. As an intimidated underclassman, I sat in the back of the room, kept quiet, and minded my business. As I now wrap up my third year with Grand Valley’s amazing PRSSA chapter, I cannot recognize that shy sophomore, and I can’t help but feel sentimental while stepping aside from my role as the Social Media Director.
Read MoreAs the school year creeps toward its end, I wanted to take some time to reflect on the public relations (PR) campaigns that have led the industry during this school year. Whether you realized it or not, there are a diverse range of campaigns that have made waves over the last several months.
Read MoreThe social media landscape is constantly evolving; when a new platform emerges, social media specialists and marketers must stay informed. Bluesky Social is a decentralized, short-form content, social media platform that has been gaining popularity recently and has now amassed more than 30 million users.
Read MoreAt the first Grand Valley Public Relations Student Society of America (GVPRSSA) meeting I attended sophomore year, the President, Amberly presented the new committees created by last year’s executive board. One in particular caught my attention…the promotions committee.
Read MoreSocial media marketing is more than just a picture and caption. This week, we will dive deeper into social media marketing, landing that internship, and finding your creative process.
A few weeks ago, I stumbled upon an app that allows me to discover what my friends are doing at random times of the day. This app is called BeReal. For those unfamiliar, BeReal is an app where you post whatever you’re doing at different times each day. When you post, the app uses both your front and rear-facing camera, which gives your friends a single image of a random moment in your day. It catches candid and unfiltered times where you can only see what your friends are doing after you post your image. I love how real it is. Ha.
Read MoreSummer is officially underway and you may feel pressured to keep your Instagram feed filled with content and updates on what you are up to! Connecting with friends, family, and fellow social media users allows you to communicate in a variety of ways.
Read MoreThis influencer marketer knows her industry front and back. Why? Because she’s an influencer herself.
Read MoreOver the past few years, social media has become the biggest platform to show support for different social and human rights causes. From Black Lives Matter to Supporting Ukraine, individuals and businesses are sharing their support with posts on their pages. Now, more than ever, is the time that we should ask ourselves what we can do next?
Read MoreInstagram and Facebook are finally doing it. Both platforms now allow users to disable like counts. This change allows for two main features:
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