Social Media — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Let's Start to Be Real, Gen Z

A few weeks ago, I stumbled upon an app that allows me to discover what my friends are doing at random times of the day. This app is called BeReal. For those unfamiliar, BeReal is an app where you post whatever you’re doing at different times each day. When you post, the app uses both your front and rear-facing camera, which gives your friends a single image of a random moment in your day. It catches candid and unfiltered times where you can only see what your friends are doing after you post your image. I love how real it is. Ha.

Mental Health, Social Media, Tips, TrendsJuly 14, 2022gen z, generation z, mental health, public relations, social media

Keeping it PRofessional on Social Media

Summer is officially underway and you may feel pressured to keep your Instagram feed filled with content and updates on what you are up to! Connecting with friends, family, and fellow social media users allows you to communicate in a variety of ways.

Advocacy, Media, Social Media, TipsJune 2, 2022blog, gvprssa, gvsu, professional, public relations, social media, Tips

The Influencer Approach (w/ Ayanna Bozeman)

This influencer marketer knows her industry front and back. Why? Because she’s an influencer herself.

Call to Action

Over the past few years, social media has become the biggest platform to show support for different social and human rights causes. From Black Lives Matter to Supporting Ukraine, individuals and businesses are sharing their support with posts on their pages. Now, more than ever, is the time that we should ask ourselves what we can do next?

BLM, Ethics, Social MediaApril 23, 2022blm, blog, change, pr, prssa, social media

VR and PR

You may have heard the news: just last month, Facebook changed the name of its umbrella company to Meta to publicly announce its new focus on the metaverse. This news sparked many conversations about how the emergence of virtual reality (VR) will change the future of media.

Creative, PR News, Social Media, VideosDecember 2, 2021blog, metaverse, news, pr, prssa, vr

Hiding Likes: What Facebook's New Feature Means for Us

Instagram and Facebook are finally doing it. Both platforms now allow users to disable like counts. This change allows for two main features:

Media, Mental Health, PR News, Social Media, TrendsMay 28, 2021blog, pr, prssa, social media

Efficient Ways to Use Social Media in PR

Social media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience.

Creative, Media, Social Media, TipsMay 25, 2021blog, pr, prssa, social media

Influence(r) Marketing w/ Jason Falls

On this episode, we sit down with Jason Falls and discuss his career through public relations and advertising. His work focuses on influencer marketing, but Jason likes the term “influence marketing” much more.

Podcast, Podcast Recap, PR Hangover, Social MediaApril 14, 2021influence marketing, podcast, pr, pr hangover, prssa, social media

Optimizing Your Social Media Strategy

As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience.

Branding, Creative, Media, Research, Social Media, Tips, TrendsApril 8, 2021blog, pr, prssa, social media

3 Tips for Creating Accessible Social Media Content

As incoming public relations professionals, we recognize our responsibility to communicate on behalf of our clients or our organization to build mutually beneficial relationships with our publics. These publics include employees, customers, investors, etc

Social Media, TipsApril 1, 2021blog, Digital accessibility, pr, prssa, social media