Influence(r) Marketing w/ Jason Falls
Who’s Our Guest?
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters, and Tony Hseih. He is the author of three books and is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.
What You’ll Learn in this Episode
On this episode, we sit down with Jason Falls and discuss his career through public relations and advertising. His work focuses on influencer marketing, but Jason likes the term “influence marketing” much more. He discusses the prevalence of influencers today, his proudest career moments, and insights for students.
Plugs & Resources
Jason Falls
Jason’s Books
Winfluence - Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press 2021)
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers
The Rebel’s Guide to Email Marketing (Que 2012), co-authored with DJ Waldow.
Emma Nelson, GVPRSSA’s Podcast Director