Trends — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Let's Start to Be Real, Gen Z

A few weeks ago, I stumbled upon an app that allows me to discover what my friends are doing at random times of the day. This app is called BeReal. For those unfamiliar, BeReal is an app where you post whatever you’re doing at different times each day. When you post, the app uses both your front and rear-facing camera, which gives your friends a single image of a random moment in your day. It catches candid and unfiltered times where you can only see what your friends are doing after you post your image. I love how real it is. Ha.

Mental Health, Social Media, Tips, TrendsJuly 14, 2022gen z, generation z, mental health, public relations, social media

Spotify: Stepping up Music Streaming and Digital Campaigns

As a budding public relations professional, PR campaigns are one of my favorite things to discuss and examine. Campaigns are hard work for a PR team, but they have the potential to turn heads and change how the public views a given company. In order for a PR campaign to be successful, it must include a few key components: a clear audience, no confusion, originality, and a strong impact.

Media, Tips, TrendsAugust 19, 2021blog, campaigns, pr, prssa

Hiding Likes: What Facebook's New Feature Means for Us

Instagram and Facebook are finally doing it. Both platforms now allow users to disable like counts. This change allows for two main features:

Media, Mental Health, PR News, Social Media, TrendsMay 28, 2021blog, pr, prssa, social media

Optimizing Your Social Media Strategy

As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience.

Branding, Creative, Media, Research, Social Media, Tips, TrendsApril 8, 2021blog, pr, prssa, social media