Marketing, public relations, and advertising are all necessary for organizations to succeed and/or exist in the current advertising market. Organizations that do not have a plan for their efforts in these sectors moving forward will struggle to build awareness, increase audience interest, maintain sales or donations, and ultimately fail long-term.
Read MoreInternships are often described as "a bridge between classroom theory and real-world practice," and my experience at SpartanNash truly lived up to that—and much more. I began my internship last May, diving into a variety of exciting projects that not only challenged me but also allowed me to grow and gain hands-on experience in a fast-paced corporate environment.
Read MoreWhat does it take to work at a world-renowned agency? GVSU alumna Melissa Albano is an assistant account executive at Edelman, an agency that has ranked #1 of Global PR Firms. Clearly, she’s doing something correctly. So what’s her “it” factor?
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