journalism — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Brand Journalism: Spotlighting Stories over Sales

In a world where content constantly revolves around commerce, brand journalism can offer a refreshing shift: focusing on stories that connect with consumers rather than skyrocket sales. Brand journalism is defined as a public relations strategy that tells a story about a company that aligns with their values, creating an opportunity for better consumer-company relationships.

GrandPROctober 18, 2024brandjournalism, journalism, sales, storytelling, GVPRSSA, GVSU, public relations, B2C

Tackling Tough Topics (w/ Bryce Huffman)

PR pros and journalists, despite key differences in their approach, have a lot in common. So how can these two distinct roles work together to advocate for community members in difficult situations where the wellbeing of communities is at stake?

Journalism, Media, Media Relations, Networking/Relationships, Podcast, Podcast Recap, PR HangoverMarch 2, 2022journalism, media, podcast, pr, pr hangover, prssa, tough topics