storytelling — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Brand Journalism: Spotlighting Stories over Sales

In a world where content constantly revolves around commerce, brand journalism can offer a refreshing shift: focusing on stories that connect with consumers rather than skyrocket sales. Brand journalism is defined as a public relations strategy that tells a story about a company that aligns with their values, creating an opportunity for better consumer-company relationships.

GrandPROctober 18, 2024brandjournalism, journalism, sales, storytelling, GVPRSSA, GVSU, public relations, B2C

The Power of Storytelling (w/ Don Kern)

Don Kern is an adventure runner, IT Consultant, freelance writer, and the director of the Metro Health Grand Rapids Marathon. He has run over 325 marathons or longer races, in each of the fifty states of the USA twice, in thirty-two countries, and at both the North and South Pole.

GrandPRMarch 24, 2023storytelling, PRHangover, podcast