Posts tagged professional development
Getting Involved in College: Why Join PRSSA

I remember watching Gilmore Girls in middle school and learning from Paris Geller how important it is not just to get good grades but also to be involved in different programs. This message stays true heading into the end of my senior year. I find myself looking back on the opportunities I have taken during my time at college.

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Why PR is the Hidden Gem of Majors in the Catalog

According to the National Center for Education Statistics (NCES), about 80% of college students change their major at least once during their undergraduate career, with 1 in 10 students making the switch more than once. I was part of that statistic during my first three semesters at GVSU, I  changed my major from marketing to education and then finally to advertising and public relations, with an emphasis in PR.

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Campus Connections: Why Getting Involved in College Transforms Your Experience

If someone had told me four years ago that getting involved on campus is one of the most important things you can do to better yourself as a student, I would have most likely moved on. Coming into college is scary and confusing. A lot of people just want to focus on this major life adjustment rather than taking action now to set themselves up for something later. 

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Business Acumen in PR: How to Get to Know Clients in a Fast-Paced Agency

Many Public Relations (PR) students will go into a public relations agency as part of their career; however, working in such an industry is often so fast-paced that it becomes increasingly difficult to practice proper business acumen. Good PR practices typically mean conducting campaigns and projects in a way that is personalized to each client.

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