Agency Tour — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

They don’t call Chicago “The Windy City” for nothing. Myself and the rest of Grand Valley’s Public Relations Student Society of America students who attended were figuratively and literally blown away by our trip to Chicago.

GrandPROctober 16, 2023Agency Tour, GVPRSSA, Chicago, tours, pr

Attending the Very First Agency Tours of the School Year

Have you ever wondered what it would be like doing public relations in the sports industry? How about what working in an integrated communications agency looks like? On Friday, September 22, Grand Valley State University’s Public Relations Student Society of America (GVPRSSA), had its first agency tour of the ‘23-’24 school year.

GrandPROctober 7, 2023Whitecaps, 8THIRTYFOUR, GVPRSSA, Agency Tour, agency

Beyond Your PR Textbook

When it comes to knowing your info about public relations, textbooks can only take you so far. While textbooks and time spent in the classroom can teach many valuable skills such as how to write a press release, plan a campaign, and evaluate strategies and tactics, soft skills are not found buried beneath pages of text.