From misguided tweets to company-wide scandals, public relations (PR) crises can greatly harm a company’s reputation. A single grave mistake can unleash years of backlash and negative outcomes to a company’s business objectives. However, each crisis teaches valuable lessons about prevention.
Read MoreI’ve learned a lot this year. Within the classroom, with class projects. Outside the classroom, with extracurricular activities like GrandPR our student-run PR firm on campus, PR Hangover, our student-run Podcast, and of course, Public Relations Student Society of America (PRSSA).
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