In August of 2023, I began my first semester at GVSU as a junior with a Writing major and an Advertising and Public Relations minor. In December of 2023, having only taken public relations courses in technology and research, I was offered an internship with The David Brand, a small PR firm based in Atlanta focusing primarily on the arts and entertainment industries.
Read MoreAs Advertising and Public Relations students, we are constantly challenged to create, create, and create some more. But when it comes to assignments, papers, social media posts, blogs, and more, sometimes we just hit a creative block. This blog will provide you with some tips to keep and manage your creative spark!
Read MoreAre you interested in writing on issues that you are passionate about? Kari Porter writes about issues she is passionate about, regarding Women’s Health and issues affecting the LGBTQ+. Join us for this episode, and learn about activism in communications, and why representation matters so much!
Read MoreI didn’t expect that email writing would be arguably my most practical takeaway from higher education. But after three crazy years of classes, activities, and relational upkeep, it is clear that if I want people to read my emails—and I mean actually read them—I need to apply a little bit of PR strategy to my daily communications.
Read MoreCopywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology.
Read MoreChances are, if you are studying or practicing public relations, you are doing your fair share of writing. When I began studying PR, I had little to no confidence in my writing abilities. The high school I attended was proficient in academics, and writing was not excluded. I couldn’t get above a ‘B’ on any papers in a high school where ‘As’ were the only acceptable grade.
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