I didn’t expect that email writing would be arguably my most practical takeaway from higher education. But after three crazy years of classes, activities, and relational upkeep, it is clear that if I want people to read my emails—and I mean actually read them—I need to apply a little bit of PR strategy to my daily communications.
Read MoreCopywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology.
Read MoreChances are, if you are studying or practicing public relations, you are doing your fair share of writing. When I began studying PR, I had little to no confidence in my writing abilities. The high school I attended was proficient in academics, and writing was not excluded. I couldn’t get above a ‘B’ on any papers in a high school where ‘As’ were the only acceptable grade.
Read More
