publicity stunt — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Goldfish vs Chilean Sea Bass

In a surprising and innovative move, Pepperidge Farm has rebranded its iconic “Snack that Smiles Back” Goldfish to Chilean Sea Bass for a limited time. The new and mature snack name was available from October 23 to October 30 on Chileanseabasscrackers.com. Customers were limited to two bags per purchase and could purchase them online.

GrandPRNovember 8, 2024brand identity, rebranding, public relations, publicity stunt, press, public relations strategy, gvprssa, public relations skills

Taylor Swift and Travis Kelce, publicity stunt or real love?

September 24, 2023, was the first time Taylor Swift was spotted at an NFL game. The game was held in Kansas against the Chicago Bears, Kansas City won that game 41 - 10. It wasn't even 24 hours later that people, mostly hardcore NFL fans, had a lot to say about this whole endeavor.

GrandPRMarch 1, 2024football, sports marketing, gvprssa, taylor swift, publicity, publicity stunt