In a world where content constantly revolves around commerce, brand journalism can offer a refreshing shift: focusing on stories that connect with consumers rather than skyrocket sales. Brand journalism is defined as a public relations strategy that tells a story about a company that aligns with their values, creating an opportunity for better consumer-company relationships.
Read MoreDiversity, equity, and inclusion initiatives and policies have become commonplace at corporations across the United States. They help companies create inclusive and welcoming environments by ensuring that all voices and backgrounds are included at the table.
Read MoreThere is something so nerve-wracking, yet still so exciting, about post-grad life. Personally, I hate change. I love where I am. Whenever somebody mentions graduating, I get a stress rash across my chest and entirely shut down – it is not something I am comfortable with.
Read MorePublic relations as portrayed in the media has some wildly different ideas about what it means to be a professional in the field. My first introduction to public relations was — like any teenage girl — through my favorite movie, Valentine’s Day.
Read MoreAs Advertising and Public Relations students, we are constantly challenged to create, create, and create some more. But when it comes to assignments, papers, social media posts, blogs, and more, sometimes we just hit a creative block. This blog will provide you with some tips to keep and manage your creative spark!
Read MoreAs college students, we are told many things. We are told to make it to class on time. We are told to eat well. We are told to complete all our homework and turn it all in before the deadline. We are told to put ourselves out there and participate in extracurricular activities.
Read MoreSummer of ‘24 is officially coming to an end. This summer was filled with working two internships, going to concerts, lots of hot-girl walks with my dog, Kingsley, spending time with friends and family, and soaking up the nice Michigan weather.
Read MoreAs an advertising and public relations student at Grand Valley State University, you are required to have at least one internship to graduate. As the anxious go-getter I am, I secured three internships before my senior year.
Read More“What’s the most important skill you need to be successful in the PR industry?” While networking with PR professionals and successful individuals in similar fields, I’ve definitely asked that question the most. As a student with an unclear career path, I figured that learning the most important skills early on would optimize my time for whatever direction I decide to take.
Read MoreEntering the workforce feels a lot like dropping a child into a pool; you either sink, float, or swim. The most challenging part is learning how to get from that original splash to a deep-end dive. There are so many factors that impact how you swim, and learning those feels a lot like learning the different aspects to become successful in your job.
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