What Stuck: Hello West Michigan Intern Connect Event Recap

Intern season is in full swing here in Grand Rapids, and I couldn't be more excited to be part of the action. As offices buzz with the energy of ambitious young adults eager to apply their skills, there's a palpable blend of enthusiasm and nervous anticipation as we navigate our new roles, striving to make meaningful contributions to our teams.

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The Illusion of Summer Vacation: From Childhood Bliss to a

As a child, the words “summer vacation” promised endless days of freedom and adventure.​​ The countdown to the last school bell felt like a liberation from the everyday routine of classrooms and homework, stepping into a world where it seemed like there was endless time to explore and enjoy the warm air. But as we grow up, the golden allure of summer vacation fades into the reality of adulthood.

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Authenticity in Brand Messaging Before, After, and During Pride Month

Pride Month is here! Now comes that time of year when the logos of most brands’ social media accounts turn into a rainbow-field version, “ally” is tacked on to the end of bios, and Canva templates are used as a throwaway attempt to promote their “pride.” Queer people deserve better. It’s as simple as that.

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Not Your Average Learning Experience: Unconventional Ways I've Learned PR Skills

Curating yourself as a PR professional can seem intimidating. You’re thrust into a world where a well-rounded skillset is the key to success— where a hard-earned mix of both hard and soft skills combine to create seemingly effortless relationships.

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April Fools 2024 Brand Campaign Roundups


It’s that time of year again… when every brand we know and love decides to lie to us, ruthlessly. On this day of deception, no Instagram feed, marketing email, or commercial can be trusted. Through the years, we’ve seen a wide variety of outlandish pranks on April 1st. From Amazon’s Petlexa to Burger King’s Whopper Toothpaste; there is never a shortage of these ridiculously entertaining pranks.

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