Social Media: How To Master A Brand’s Voice

Imagine you are tasked with drafting social media content for a client, but you are just beginning to learn and understand their brand voice. This task then becomes more than just social media drafting, but rather, mastering their brand voice as well.

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GrandPR
Pitch, Please

Yes, you read that correctly. We are with the times! No sense in pretending we are anything other than the force that is Generation Z. As an intern in the integrated comms field you’re doing real work, for real clients!

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Let's Start to Be Real, Gen Z

A few weeks ago, I stumbled upon an app that allows me to discover what my friends are doing at random times of the day. This app is called BeReal. For those unfamiliar, BeReal is an app where you post whatever you’re doing at different times each day. When you post, the app uses both your front and rear-facing camera, which gives your friends a single image of a random moment in your day. It catches candid and unfiltered times where you can only see what your friends are doing after you post your image. I love how real it is. Ha.

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