It’s that time of year again… when every brand we know and love decides to lie to us, ruthlessly. On this day of deception, no Instagram feed, marketing email, or commercial can be trusted. Through the years, we’ve seen a wide variety of outlandish pranks on April 1st. From Amazon’s Petlexa to Burger King’s Whopper Toothpaste; there is never a shortage of these ridiculously entertaining pranks.
Read MoreIn this episode, Shanika discusses the essentials of becoming a good writer. From the planning stage to the writing process, Shanika provides her own insights into the writing process, and how we as writers can maximize our writing skills to create strong pieces of writing.
Read MoreAt the first Grand Valley Public Relations Student Society of America (GVPRSSA) meeting I attended sophomore year, the President, Amberly presented the new committees created by last year’s executive board. One in particular caught my attention…the promotions committee.
Read MoreIn this episode, Listen to Maddie’s story about transitioning from news to the 8THIRTYFOUR team, as well as how she uses her experience in the news industry in the PR space. Maddie also gives her advice on how PR professionals and Reporters can connect, and build successful relationships.
Read MoreInterviewing for a job can be stressful, especially since most of the time you do not know what questions they will ask you. Once you are offered an interview with a company, it is important to do a few things. The first is to ensure you know the company by doing background research like looking at their website, following their LinkedIn page, or even reaching out to someone who works there.
Read MoreI’ve learned a lot this year. Within the classroom, with class projects. Outside the classroom, with extracurricular activities like GrandPR our student-run PR firm on campus, PR Hangover, our student-run Podcast, and of course, Public Relations Student Society of America (PRSSA).
Read MoreWe often hear about the top PR firm globally, Edelman, being the one that's considered the best. The talk about the great things and incredible people associated with it is not just talk – it's true. I recently chatted with my new mentor, Damarayn Benton, a recent Assistant Account Executive at Edelman Hire.
Read MoreOver the past two academic years, I have had the pleasure of participating in the West Michigan Public Relations Society of America’s (WMPRSA) Mentor Match Program where I connected with three incredible mentors. Here’s everything you need to know about the program and how it can help you on your journey as a young professional.
Read MoreIn this episode, learn about the education sector, as Allison and Hannah discuss creating healthy relationships, and their journies into the education sector. Learn if you would be interested in higher education marketing and PR and what the typical day of Allison and Hannah looks like.
Read MoreSeptember 24, 2023, was the first time Taylor Swift was spotted at an NFL game. The game was held in Kansas against the Chicago Bears, Kansas City won that game 41 - 10. It wasn't even 24 hours later that people, mostly hardcore NFL fans, had a lot to say about this whole endeavor.
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