Dr. LaShonda Eaddy, APR, Ph.D. isn’t afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros. So what exactly is an APR certification?
Read MoreThe end of the semester is upon us. The holidays are around the corner, and I can practically smell the pumpkin pie. As this semester draws to a close, it is important to put as much effort into your mental health as you are putting into studying for exams. This can prove to be difficult, especially if you are on the verge of the grade you want versus the grade you have.
Read MoreWe all know that having a productive day results in a boost of energy and mood. You can finally go to sleep feeling refreshed and excited to start your next day at work. You may have some productivity tactics that you currently use to get things done, but I can guarantee this blog will give you some new ones.
Read More“I didn’t know I could have a career in professional sports,” says Brooklyn McDaniels, Sponsorship and Partnership Coordinator for the NFL. As a self-dubbed small-town girl with a big city personality, Brooklyn has found her role at the NFL in New York City to be rewarding in both personal and professional aspects.
Read MoreThrough a variety of opportunities offered in any given program within the confines of university we know for a fact, particularly during the past year to two years, that being yourself is a difficult feat. It is incredibly tough to act as though you have everything together and you are on your A-game well enough to know when and when not to do tasks assigned to you, especially as a young professional newly entering the workforce.
Read MoreThe trees are transitioning and midterms have officially entered the chat. If you don’t feel it already, burnout season is approaching as it seems to every year. What can we do to prevent this inevitable feeling of exhaustion?
Read MoreShe’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world.
Read MoreCopywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology.
Read MoreResearch is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals and doing the best possible work.
Read MoreNow that the fall semester is in full swing, it’s a good time to evaluate how we’re doing and where we’re going. While everybody’s working hard and trying their best, it’s important to get involved and make your mark on those around you.
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