What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications.
Read MoreShopping with a small business can give consumers a sense of pride. When you buy from a local mom-and-pop shop, you are helping real people succeed in their dreams of running a business. Whether you are acquiring a service from a boutique agency, getting hard cider from your local cidery, or shopping at your farmer’s market, you are helping small businesses become the backbone of your community.
Read MoreThe best not-so-kept secret in GVSU’s advertising and public relations program is GVPRSSA and GrandPR. In the vastness of student organizations, where there is virtually a student organization for every niche when it comes to professional development, few come close to GVPRSSA and GrandPR.
Read MoreWith summer coming to a close and the fall semester upon us, a fresh set of internship opportunities and professional experiences are on the horizon. As we prepare for a school year full of new beginnings, what better way to put your best foot forward than with a new resume?
Read More“I spent my summer working at a local nonprofit.” This thought used to make me feel a twinge of guilt, like I missed an opportunity and was not moving forward in my career goals. But that twinge has quickly faded after working as the Marketing and Advancement Intern for Wedgwood Christian Services this summer.
Read MoreHis work “literally saves the lives of children.” Does it get better than that?Juan Fernandez, the VP of Marketing and Communications at Bethany Christian Services, has vast experience in the nonprofit communications field. From teaching in Costa Rica to managing communication and marketing at an international organization, Juan has done it all, and he has learned a lot along the way
Read MoreLet’s face it: stocks, markets, and investments are intimidating for too many students and pros. They don't have to be. In fact, there are expansive opportunities in the world of investments - even for creatives.
Read MoreAs a budding public relations professional, PR campaigns are one of my favorite things to discuss and examine. Campaigns are hard work for a PR team, but they have the potential to turn heads and change how the public views a given company. In order for a PR campaign to be successful, it must include a few key components: a clear audience, no confusion, originality, and a strong impact.
Read MoreEach year, more employees are entering the workplace with gender identities that may differ from what we most frequently think of when discussing gender. Whether these employees choose to be open about their identity or not, it is important to create a work setting that welcomes diversity with open arms.
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