Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals and doing the best possible work.
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Research. A word most people still in school aren’t too fond of. I know that after 16 years, the word “research” is often associated with lengthy papers or science and lab classes (there’s a reason I’m not a STEM major). We’re conditioned to think of something we go through the motions of, like many of us think summer is the best simply because its a break from school (let that one sink in).
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