His work “literally saves the lives of children.” Does it get better than that?Juan Fernandez, the VP of Marketing and Communications at Bethany Christian Services, has vast experience in the nonprofit communications field. From teaching in Costa Rica to managing communication and marketing at an international organization, Juan has done it all, and he has learned a lot along the way
Read MoreLet’s face it: stocks, markets, and investments are intimidating for too many students and pros. They don't have to be. In fact, there are expansive opportunities in the world of investments - even for creatives.
Read MoreAs a budding public relations professional, PR campaigns are one of my favorite things to discuss and examine. Campaigns are hard work for a PR team, but they have the potential to turn heads and change how the public views a given company. In order for a PR campaign to be successful, it must include a few key components: a clear audience, no confusion, originality, and a strong impact.
Read MoreEach year, more employees are entering the workplace with gender identities that may differ from what we most frequently think of when discussing gender. Whether these employees choose to be open about their identity or not, it is important to create a work setting that welcomes diversity with open arms.
Read MoreAs an advertising & public relations student at GVSU, I’m constantly looking to gain real-world experience through my program. While I’ve taken several classes at the university that provide those experiences, this past semester, I got as close to the real world as I can get, with an actual client.
Read MoreAs a student majoring in advertising and public relations, I often get asked about my studio art minor. Usually, these questions are about how I decided on a studio art minor, what I’ve gained from it, and why I even elected to take on a minor in the first place.
Read MoreChances are, if you are studying or practicing public relations, you are doing your fair share of writing. When I began studying PR, I had little to no confidence in my writing abilities. The high school I attended was proficient in academics, and writing was not excluded. I couldn’t get above a ‘B’ on any papers in a high school where ‘As’ were the only acceptable grade.
Read MoreWe’ve all heard someone say it: “That’s just good PR…” but let’s be honest - this could mean anything. Plenty of people have little to no understanding of public relations as a profession, and even most students studying public relations don’t have a firm understanding of their field until years into the study.
Read MoreAs I write this sitting in 80 degree weather, it’s quite obvious that summer is officially here. School’s out, summer internships and side jobs are in full swing, and personally - I still feel some of the winter blues. Although I’m lathering up in SPF and beach days are on the horizon, I can’t help but feel like I’m forgetting something important.
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