We all know that having a productive day results in a boost of energy and mood. You can finally go to sleep feeling refreshed and excited to start your next day at work. You may have some productivity tactics that you currently use to get things done, but I can guarantee this blog will give you some new ones.
Read MoreThe trees are transitioning and midterms have officially entered the chat. If you don’t feel it already, burnout season is approaching as it seems to every year. What can we do to prevent this inevitable feeling of exhaustion?
Read MoreCopywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology.
Read MoreResearch is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals and doing the best possible work.
Read MoreShopping with a small business can give consumers a sense of pride. When you buy from a local mom-and-pop shop, you are helping real people succeed in their dreams of running a business. Whether you are acquiring a service from a boutique agency, getting hard cider from your local cidery, or shopping at your farmer’s market, you are helping small businesses become the backbone of your community.
Read MoreWith summer coming to a close and the fall semester upon us, a fresh set of internship opportunities and professional experiences are on the horizon. As we prepare for a school year full of new beginnings, what better way to put your best foot forward than with a new resume?
Read MoreAs a budding public relations professional, PR campaigns are one of my favorite things to discuss and examine. Campaigns are hard work for a PR team, but they have the potential to turn heads and change how the public views a given company. In order for a PR campaign to be successful, it must include a few key components: a clear audience, no confusion, originality, and a strong impact.
Read MoreAs a student majoring in advertising and public relations, I often get asked about my studio art minor. Usually, these questions are about how I decided on a studio art minor, what I’ve gained from it, and why I even elected to take on a minor in the first place.
Read MoreChances are, if you are studying or practicing public relations, you are doing your fair share of writing. When I began studying PR, I had little to no confidence in my writing abilities. The high school I attended was proficient in academics, and writing was not excluded. I couldn’t get above a ‘B’ on any papers in a high school where ‘As’ were the only acceptable grade.
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