Branding is one of the first steps in the marketing process. In today’s world, branding a person, product, or organization is just as important as any other stage in the marketing process. There is more to branding than just a name, a logo, and a couple of critical colors. This post will discuss the four basic tactics of branding: brand identity, brand image, brand culture, and brand personality.
Read MoreAs I prepare to embark on the “real world” after college and finish up my last few Ad/PR core classes, I decided to jump-start my networking journey. I took to LinkedIn and navigated my way through a list of GVSU Ad/PR alumni.
Read MorePublic relations is a diverse field with professionals pursuing various industries and gaining valuable experience. Something that stays relevant to public relations employees is the type of work environment they end up in, which can be highly overwhelming if it is something they have yet to be exposed to.
Read MoreWhen you go to college, how much you get involved with extracurriculars is all on your shoulders. You are competing against all other recent college graduates when you are looking for your first “big job” outside of school.
Read MoreWhen choosing a major, it is easy to get confused with the buzzwords surrounding the communication and business industries. So many young professionals know they are interested in a “marketing-related” position but are unaware of what it precisely entails.
Read MoreWant to get connected to the public relations industry through social media and elevate your PR literacy? Here are 10 PR-related organizations and accounts to follow for the latest and greatest in PR news, events, and research.
Read MoreEveryone has something they love when going into PR. It could be fashion, makeup, automotives, healthcare, entertainment, and more. For myself, I would enjoy being in professional sports.
Read MoreImagine you are tasked with drafting social media content for a client, but you are just beginning to learn and understand their brand voice. This task then becomes more than just social media drafting, but rather, mastering their brand voice as well.
Read MoreYes, you read that correctly. We are with the times! No sense in pretending we are anything other than the force that is Generation Z. As an intern in the integrated comms field you’re doing real work, for real clients!
Read MoreI’ll just come out and say it… I am a victim of hustle culture. For years I have pushed away remedies for my unhealthy work-life balance to pretend to enjoy my full plate of never-ending tasks.
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