I have a confession: I love watching public relations play out on the TV screen. I don’t think I’m alone in the fact that Scandal’s Olivia Pope ignited my initial interest in public relations. Watching her cover up a multitude of White House crises was exciting, suspenseful and, frankly, pretty badass. However, as much as we all love the drama Scandal depicts, spinning lies to cover up client mistakes isn’t as glamorous as it looks.
Read MoreThere are already hundreds of tools in a PR pro's arsenal. Why care about podcasting? Robert Johnson, a seasoned podcaster and public relations practitioner, shares just how impactful a podcast can be for clients.
Read MoreWhat does it take to work at a world-renowned agency? GVSU alumna Melissa Albano is an assistant account executive at Edelman, an agency that has ranked #1 of Global PR Firms. Clearly, she’s doing something correctly. So what’s her “it” factor?
Read MoreAs a part of Grand Valley’s Public Relations Student Society of America (PRSSA) chapter, you have the opportunity to join GrandPR. GrandPR is GVSU’s nationally affiliated, student-run integrated communications firm. As an account executive for GrandPR, I get to lead teams through client work and assign tasks to make sure our work gets finished in a timely manner.
Read MoreSome things can’t be taught in school. The awkwardness of settling into the ‘real world’ after college is one of those things. Today, recent GVSU Advertising and Public Relations graduates Allison Canter, Carson Kunnen, and Morgan Layne share their experiences of transitioning from involved students to young professionals.
Read MoreDr. Adrienne Wallace knows busyness–and the anxiety that comes with it–all too well. As a professor, an advisor, a digital marketing strategist, and a writer (and much more), she has a lot on her plate. So where do rest and relaxation fit in?
Read MoreIn recent years, especially during the pandemic, remote work has become more common and normalized globally. Whether you work fully remote, hybrid, or in the office, one thing we know for sure is that the work still must be done.
Read MoreJust a couple weeks ago, we caught up with loved ones and stuffed our faces with delicious apple pie over Thanksgiving break. Now that break is over, however, we are faced with every college student’s worst nightmare — the final weeks before Winter break.
Read MoreYou may have heard the news: just last month, Facebook changed the name of its umbrella company to Meta to publicly announce its new focus on the metaverse. This news sparked many conversations about how the emergence of virtual reality (VR) will change the future of media.
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