The trees are transitioning and midterms have officially entered the chat. If you don’t feel it already, burnout season is approaching as it seems to every year. What can we do to prevent this inevitable feeling of exhaustion?
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She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world.
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Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology.
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Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals and doing the best possible work.
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Now that the fall semester is in full swing, it’s a good time to evaluate how we’re doing and where we’re going. While everybody’s working hard and trying their best, it’s important to get involved and make your mark on those around you.
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What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications.
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Shopping with a small business can give consumers a sense of pride. When you buy from a local mom-and-pop shop, you are helping real people succeed in their dreams of running a business. Whether you are acquiring a service from a boutique agency, getting hard cider from your local cidery, or shopping at your farmer’s market, you are helping small businesses become the backbone of your community.
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The best not-so-kept secret in GVSU’s advertising and public relations program is GVPRSSA and GrandPR. In the vastness of student organizations, where there is virtually a student organization for every niche when it comes to professional development, few come close to GVPRSSA and GrandPR.
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With summer coming to a close and the fall semester upon us, a fresh set of internship opportunities and professional experiences are on the horizon. As we prepare for a school year full of new beginnings, what better way to put your best foot forward than with a new resume?
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