Women’s History Month: A Crash Course on Women PR Trailblazers

First off, let me say Happy Women's History Month! It is important to celebrate how far women have come in history and critical to learn about the women who changed history for the next generation. Think about it: when was the last time you learned about a female public relations pioneer in your public relations class?

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Targeting the Best Audience

Let’s kick it back to the fundamentals of public relations. You’re deciding who your audience is but you just can’t pin down exactly what you’re looking for. Perhaps it’s a right of passage for PR professionals to grapple with the basics, so here’s my beginner, ever-evolving solution for one of those “simple” tasks. 

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Research, Tipsblog, pr, prssa, Target Audience, Tips
Don’t Give Research a Bad Rap

Research. A word most people still in school aren’t too fond of. I know that after 16 years, the word “research” is often associated with lengthy papers or science and lab classes (there’s a reason I’m not a STEM major). We’re conditioned to think of something we go through the motions of, like many of us think summer is the best simply because its a break from school (let that one sink in).

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Research, Tipsblog, pr, prssa, Research, Tips