Let’s face it, being an intern can be hard. The people that you work with, whether it be your boss or your general team members, may think you know everything or nothing all at once. The extra stress of being a full time student does not make the process feel any easier.
Read MoreI didn’t expect that email writing would be arguably my most practical takeaway from higher education. But after three crazy years of classes, activities, and relational upkeep, it is clear that if I want people to read my emails—and I mean actually read them—I need to apply a little bit of PR strategy to my daily communications.
Read MoreNo more fun in the sun, palm trees, and sleeping in — Spring Break is over and now it is time to wrap up the last month of the semester. It can be difficult to come back to the school-life routine. Early mornings and late nights doing homework and studying can be hard to jump back into.
Read MoreWhat do you think of when you hear the phrase “time management''? Do you feel stressed? Overwhelmed? For many, it’s a trigger word. Being a better time manager isn’t a cake walk, and there’s certainly no one right answer to become a better manager.
Read MoreI have a confession: I love watching public relations play out on the TV screen. I don’t think I’m alone in the fact that Scandal’s Olivia Pope ignited my initial interest in public relations. Watching her cover up a multitude of White House crises was exciting, suspenseful and, frankly, pretty badass. However, as much as we all love the drama Scandal depicts, spinning lies to cover up client mistakes isn’t as glamorous as it looks.
Read MoreWhat does it take to work at a world-renowned agency? GVSU alumna Melissa Albano is an assistant account executive at Edelman, an agency that has ranked #1 of Global PR Firms. Clearly, she’s doing something correctly. So what’s her “it” factor?
Read MoreSome things can’t be taught in school. The awkwardness of settling into the ‘real world’ after college is one of those things. Today, recent GVSU Advertising and Public Relations graduates Allison Canter, Carson Kunnen, and Morgan Layne share their experiences of transitioning from involved students to young professionals.
Read MoreIn recent years, especially during the pandemic, remote work has become more common and normalized globally. Whether you work fully remote, hybrid, or in the office, one thing we know for sure is that the work still must be done.
Read MoreDr. LaShonda Eaddy, APR, Ph.D. isn’t afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros. So what exactly is an APR certification?
Read MoreThe end of the semester is upon us. The holidays are around the corner, and I can practically smell the pumpkin pie. As this semester draws to a close, it is important to put as much effort into your mental health as you are putting into studying for exams. This can prove to be difficult, especially if you are on the verge of the grade you want versus the grade you have.
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