Let’s kick it back to the fundamentals of public relations. You’re deciding who your audience is but you just can’t pin down exactly what you’re looking for. Perhaps it’s a right of passage for PR professionals to grapple with the basics, so here’s my beginner, ever-evolving solution for one of those “simple” tasks.
Read MoreEntering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re unfamiliar with.
Read MoreTeagan discusses her first-year post-grad. From a student at Grand Valley interning in the industry, she now joins us as an Account Associate working for Belle Communications. She discusses her daily work life, internship advice, and interviewing tips.
Read MoreDespite the ongoing pandemic, America couldn’t miss out on one of the most major events of the year: the Super Bowl. On its 55th anniversary, with a stadium packed full of 25,000 fans, and millions at home watching, it felt like the entire country was living for this moment of normalcy.
Read MoreResearch. A word most people still in school aren’t too fond of. I know that after 16 years, the word “research” is often associated with lengthy papers or science and lab classes (there’s a reason I’m not a STEM major). We’re conditioned to think of something we go through the motions of, like many of us think summer is the best simply because its a break from school (let that one sink in).
Read MoreAnthony lets listeners in on his experience in social media marketing. He discusses his passion for social media, how he has seen it grow and cultivate meaning, and where he sees the future of it.
Read MoreThe virtual tours started off on a high note this semester, with our first virtual interview of 2021 with Javon Dobbs. Even on his paternal leave, Javon was gracious enough to take time away from his family to speak with Grand Valley State University's Public Relations Student Society of America (GVPRSSA) about his education and career journey, racial equity, and the transition into the workforce after graduation.
Read MoreAs the COVID-19 pandemic continues to take over everyday life, we have to work to accept the “new normal” that is going to come along with it. Virtual fatigue is something that we are all experiencing right now. I wake up and sit on my laptop all day. For work, class, and even happy hours.
Read MoreEd Zitron is a media relations specialist and joined us in this episode to share all of his knowledge regarding media and connections. From strategy to journalism, Ed highlights how to effectively cultivate relationships with journalists. His career has blossomed from new PR pro to CEO.
Read MorePR Director and content writer for Pearl Lemon, Heather Wilkinson is a PR pro on the other side of the globe. She discusses everything about her job from her daily routine, SEO services, and the importance of writing skills.
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