Relationship Building: The 3 Secrets to Successfully Build Your Network | For Students
Everyone knows that in the world of PR and communications, building your network is important. Our profession is based on building relationships with others, which is why it’s important to begin your networking journey as soon as possible.
One question that most young professionals ask is, “How can I build my network?” or “How do you network?” The answer is simple: you have conversations.
Just because something is simple, doesn’t mean it’s easy. Networking isn’t a step-by-step process, but rather a trial-and-error method; you have to find which method works best for you.
I’m going to share 3 secrets I’ve learned to build a successful networking strategy. Whether you’re trying to build relationships with students, or professionals, there is always room for growth. A broader network creates more room for opportunity.
Perfect your elevator pitch
If you’re anything like me, you’ve suffered from imposter syndrome, which essentially is doubting what you’re truly capable of. I’m going to let you in on a little secret: that feeling doesn’t go away.
Perfecting your elevator pitch tends to set you up for a successful conversation. An elevator pitch is a short, 30-second summary of explaining who you are, where you go to school, and what you do. When you have confidence, people will be more likely to remember you. This exercise can consist of truly getting to know yourself, and your strengths, and identifying your PR specialty.
Practice! As silly as it sounds, practice out loud and in front of a mirror, or front of a pet. Have confidence with how you’re going to portray this, and with intention. Your first impression is everything - once you’re in a professional setting, you can let the conversation flow.
Play the student card
Everyone says that college goes by fast, they weren’t wrong. As students, we have a limited window of time which is why it’s important to utilize your resources. People love to help students - especially overachievers. If you’re interested in a company, practice your SEO skills and connect with someone on LinkedIn, (don’t forget to send a note briefly introducing yourself).
Depending on where they’re located, ask them for coffee or to chat via Zoom. That way, you have the chance to connect face-to-face and develop a relationship with them.
Don’t forget to follow up with them and thank them for their time.
Don’t let it stop there - react to their LinkedIn posts; congratulate them on a promotion or wish them a happy birthday. Networking doesn’t stop after you meet someone or have a conversation with them.
Don’t just join student organizations, participate in them
If you’re reading this blog, you most likely are involved with GrandPR, PRSSA, or another organization around campus.
Everyone I have spoken with has told me that these organizations are invaluable. They teach you inner-personal skills, lifelong friendships, and professional networking opportunities.
As much as we love chatting with our friends, get comfortable with feeling uncomfortable. Introduce yourself to someone new at each meeting and get to know them. Chances are, the person next to you is just as nervous to talk to someone new as you are.
Professional organizations like GrandPR, GVSU’s only student-run integrated communications firm, and the Public Relations Student Society of America (PRSSA) offer opportunities through the West Michigan Public Relations Society of America (WMPRSA) to network with professionals across West Michigan.
As future PR professionals and communicators, it is important to start building your network as soon as possible. Taking small steps to improve your professional skills can never hurt.
Olivia is a junior at Grand Valley State University studying Advertising and Public Relations with minors in Adventure Tourism and Economics. She currently serves as the GVPRSSA as the VP of Programming and VP of Public Relations for GVSU Strength Club (CrossFit and Powerlifting). She also is a member of the WMPRSA DEI Committee, where she has helped facilitate their annual DEIA events. Olivia is passionate about addressing inequality gaps and creating equitable opportunities for everyone.
Olivia has experience running a freelance self-run photography business. She previously served as the Podcast Director for PR Hangover, where she developed effective interviewing and public speaking skills. Currently, Olivia is interning at American Family Insurance in their strategic communications department. Ideally, Olivia would like to work in health communications post-graduation.