It’s no secret that top-winning companies have strong and effective internal communications teams. These companies thrive on employees that deliver consistently positive results and are aligned with the mission and values of the organization they are working for.

Think about the brands you follow on social media. Why do you follow them? It’s most likely because you feel like you’re connecting with a person rather than a brand.

Communications plans all start with the PESO model. This stands for paid, earned, shared, and owned. Owned media takes patience to build traction but is worth the effort and time in the end because it is the only part of the PESO model that you have complete control over. Let’s find out what it takes to build traction as best and quickly as possible.

I’ve never seen myself living in Chicago. Michigan has been my home for as long as I can remember, and I have always told myself if I would move away… it would have to be someplace warm.

What are you doing after college? Where are you working after college? Oh, you don’t have a job yet? 

Are you tired of answering these questions?

It seems as if this generation has been striving to call out brands for not being sustainable, testing on animals, and not using ingredients for the best of the public’s interest. Brands are rapidly rebranding themselves to fit these new standards.

Croissants, runways, champagne showers, and dream closets. Emily in Paris is a popular Netflix show that documents the life of Emily in, you guessed it, Paris. Working in a marketing firm in the city of love sounds like all kinds of magic.