When working for a new company, it's important to understand the organizational structure of your workplace. Understanding who your organization’s most influential people are in your organization, will help you as a PR pro to effectively network and bring up new ideas to the right people.
Read MoreAre you a transfer student worried you are too late in getting involved with your majors' extracurriculars? Good news, it's never too late.
It’s about time we get into the holly jolly spirit around here - and what better way to do this than writing a Christmas wish list made up entirely of things to make our careers in PR much easier? Sit back, relax, and pour yourself that glass of hot chocolate.
Read MoreThe hardest part of getting a job is landing the interviews - at least, that is my experience. Even if you feel completely comfortable with the position’s requirements, being asked questions on the spot about your work experience is daunting.
Read MoreMeta, (formerly Facebook) completely missed the mark with their rebrand, they didn’t listen to consumers and ignored seemingly obvious hints from the disapproving public. The result? Meta is struggling.
Read MoreBranding is one of the first steps in the marketing process. In today’s world, branding a person, product, or organization is just as important as any other stage in the marketing process. There is more to branding than just a name, a logo, and a couple of critical colors. This post will discuss the four basic tactics of branding: brand identity, brand image, brand culture, and brand personality.
Read MoreAs I prepare to embark on the “real world” after college and finish up my last few Ad/PR core classes, I decided to jump-start my networking journey. I took to LinkedIn and navigated my way through a list of GVSU Ad/PR alumni.
Read MorePublic relations is a diverse field with professionals pursuing various industries and gaining valuable experience. Something that stays relevant to public relations employees is the type of work environment they end up in, which can be highly overwhelming if it is something they have yet to be exposed to.
Read MoreWhen you go to college, how much you get involved with extracurriculars is all on your shoulders. You are competing against all other recent college graduates when you are looking for your first “big job” outside of school.
Read MoreWhen choosing a major, it is easy to get confused with the buzzwords surrounding the communication and business industries. So many young professionals know they are interested in a “marketing-related” position but are unaware of what it precisely entails.
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