There are already hundreds of tools in a PR pro's arsenal. Why care about podcasting? Robert Johnson, a seasoned podcaster and public relations practitioner, shares just how impactful a podcast can be for clients.
Read More
What does it take to work at a world-renowned agency? GVSU alumna Melissa Albano is an assistant account executive at Edelman, an agency that has ranked #1 of Global PR Firms. Clearly, she’s doing something correctly. So what’s her “it” factor?
Read More
Some things can’t be taught in school. The awkwardness of settling into the ‘real world’ after college is one of those things. Today, recent GVSU Advertising and Public Relations graduates Allison Canter, Carson Kunnen, and Morgan Layne share their experiences of transitioning from involved students to young professionals.
Read More
Dr. Adrienne Wallace knows busyness–and the anxiety that comes with it–all too well. As a professor, an advisor, a digital marketing strategist, and a writer (and much more), she has a lot on her plate. So where do rest and relaxation fit in?
Read More
Dr. LaShonda Eaddy, APR, Ph.D. isn’t afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros. So what exactly is an APR certification?
Read More
“I didn’t know I could have a career in professional sports,” says Brooklyn McDaniels, Sponsorship and Partnership Coordinator for the NFL. As a self-dubbed small-town girl with a big city personality, Brooklyn has found her role at the NFL in New York City to be rewarding in both personal and professional aspects.
Read More
She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world.
Read More
What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications.
Read More