Humor and emotion are arguably the two most important devices in writing. Each conveys a deeper level of understanding; through these two, the writer can get their audiences to “get” their topic (The girls who get it, get it, the girls who don’t, don’t). Every Gen Zer appreciates a company that can make them laugh.

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Influencers aren’t perfect. If you search "influencers fails," you'll come across thousands of articles that highlight some of the worst from over the years. They’re vulnerable to controversy and burnout. So what if there was a way to avoid these issues and control the narrative and behavior of an influencer? Introducing: virtual influencers.

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Graduating with a degree in Advertising and Public Relations opens the door to a wide range of career paths to explore. You could join a PR or advertising firm, or try out digital marketing, event management, publicity, and so many more avenues. It took me until junior year to finally hone in on one specialty… corporate communications.

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As I near the end of my Advertising and Public Relations bachelor's program, I have encountered a common theme in the job market. While searching for internships and full-time entry-level positions, many employers are grouping public relations jobs as “Marketing” roles.

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As a double major in Film and Video and Ad/PR, with an emphasis in advertising, I felt hesitant to join GrandPR my sophomore year. With my interests falling more on the creative side of advertising, how would I be able to apply my skills in an organization that’s so heavily focused on the public relations side of things? Even as a general member of GVPRSSA, I was unsure if I wanted to take that dive into the world of PR.

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